How can You make Your site more popular

  • Before you write one line of code:
  • Do keyword research to determine what keywords you want to target
  • While constructing your website you should do the following:
  • Use markup to indicate the content of your site
    • your <title> tags on each page to contain 1 - 3 keywords
    • Create unique Meta Tags for each page
    • Use header tags appropriately (H1 > H2 > H3)
    • Use and tags if appropriate
  • Optimize your URLs
    • Use Search Engine Friendly URLs (for dynamic sites)
    • Use keywords in your domain (www.keyword1.com)
    • Use keywords in your URL (www.example.com)
    • Use dashes instead of underscores to separate words in your URLs (keyword2-keyword3.html)
  • Optimize your content
    • Use keywords liberally yet appropriately throughout each page
    • Have unique content
    • Have quality content
  • Use search engine friendly design
    • Create a human sitemap
    • Do not use inaccessible site navigation (JavaScript menus)
    • Minimized outbound links
    • Kept your pages under 100K in size
  • Design the navigational structure of the site to channel PR to main pages (especially the homepage)
  • Create a page that encourages webmasters to link to your site
    • Provide them the relevant HTML to create their link to you
    • Provide them with any images you may want them to use (although text links are better)
  • Make sure your website is complete before launching it
  • Immediately after launching your site you should do the following:
  • Submit your site to all major search engines
    • www.google.com (Use a www.google.com)
    • submit.search.yahoo.com (Use the page list option)
    • MSN (Finds your site via incoming links)
    • Ask (Finds your site via incoming links)
  • Submit your site to all free directories
    • dmoz.org (also powers Google Directory)
    • www.joeant.com
  • Submit your site to relevant directories
    • Find more at www.isedb.com
  • Begin a link building campaign (attempting to get keywords in the link anchor text)
    • Put a link to your website in your forum signatures
    • Reply to relevant blog posts (Don't spam please)
    • Submit articles to relevant websites
  • If you will pay to promote your website:
  • Submit your site to pay directories
    • docs.yahoo.com
    • www.goguides.org
  • Purchase text links from high PR (Pagerank) sites related to your site
  • Finally, as part of an ongoing strategy:
  • Continually update your website will quality, unique content
  • Continually seek free links preferably from sites in your genre
  • Do NOT do the following:
  • Make an all Flash website (without an HTML alternative)
  • Use JavaScript for navigation
  • Spam other websites for incoming links
  • Launch your site before it is done
  • Use duplicate content
    • Point several domains to one site without using a 301 redirect
  • Use markup inappropriately
    • Style eader tags to look like regular text
    • Hide content using 'display: hidden' (for the sake of hiding text)
  • Use other "black hat" techniques (unless you accept the risk - Banning)
    • Doorway/Landing pages
    • Cloaking
    • Hidden text
    • Keyword stuffing
  • Additional Tips:
  • Usable and accessible sites tend to be search engine friendly by their very nature
  • Be patient! High ranking don't happen overnight
  • Don't obsess with any one search engine. They are all worth your attention.
  • In other words you have SEO in mind before you start your website. And only submit once you have a complete website.

Labels: ,

0 comments:

Post a Comment

Subscribe to: Post Comments (Atom)